Our media know-how puts you
in front of your customers.
Who
Some great strategies are channel-agnostic, others hinge on placement. Equipped for both, our team deploys our media expertise to reach your target audience anywhere, on any medium and in any market. Traditional means like billboards, radio and direct mail are all on the table and all within reach through our vendor relationships, with in-house digital strategies an arm’s length away.
What
Recommending effective tactics to meet campaign objectives and goals.
Monitoring market trends and consumer behavior patterns to inform best practices.
Keeping track of what your competitors are saying, doing and spending.
Ensuring rates are efficient and buys include added value to boost frequency and reach.
Verifying that the placements – and invoices – match your plan.
Keeping tabs on upcoming events and opportunities to get in front of your target audience in unique ways.
Our Media process
Where
Where does the right media get you? Everywhere your brand needs to be. From introducing yourselves to a new community, celebrating a new product or offering, announcing an event, or creating evergreen interactions, where you go is a huge arm of your communication strategy.
When
When do you know it’s time to call out for a stronger media strategy?
When you have the right message and the aligned creative to your multi-pronged marketing strategy, we’re here to place you in front of new and existing consumers. Whether you’re advertising in Buffalo, NY or beyond, our team and our relationships will identify the right channels, locations and partners that work for your brand and message – whenever you’re ready.
Why
Media works because exposure does – you always want to be top of mind. Your brand or creative campaign can be in someone’s ears on the radio, in front of their eyes on a billboard or a reminder in a digital ad. Being there when they don’t yet need you means they’ll find you when they do. And it works.
