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Organic vs. Paid Social Media Marketing

Differences Between Paid and Organic Social Media In the ever-evolving digital marketing…

A Strategic Approach to Digital Marketing
A Strategic Approach to Digital Marketing

A digital marketing campaign was developed for Hospice & Palliative Care of Buffalo,…

SEM Best Practices in 2024
SEM Best Practices in 2024

An Important Year for Search Engine Marketing Search engine marketing (SEM) has seen…

How a Brand Strategist Elevates Your Business
How a Brand Strategist Elevates Your Business

At 19 Ideas, being a brand strategist means more than having a deep understanding of branding…

How a Local Marketing Agency Runs Effective Pay Per Click Campaigns
How a Local Marketing Agency Runs Effective Pay Per Click Campaigns

What is PPC (Pay-Per-Click) Advertising Pay-per-click advertising is a type of digital…

Why Did Google Switch From Universal Analytics to GA4?
Why Did Google Switch From Universal Analytics to GA4?

In 2023, Google sunset its Universal Analytics platform once and for all. This turned the page…

When Does Managing Your Own Social Media Make Sense?
When Does Managing Your Own Social Media Make Sense?

Social media is no longer optional. Managing it successfully is a reality for business owners…

Effective YouTube Advertising in 2024
Effective YouTube Advertising in 2024

Video continues to be the top-performing content form in 2023. Today, everyone is prioritizing…

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A Blog Strategy Can Grow Your Business

The depth of content an organization has on its website or blog contributes positively to its…

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When to Hire A Graphic Design Agency

Good creative or branding work is art. And it’s art that makes an impact. Engaging…

How PR Can Establish You as a Thought Leader in Healthcare
How PR Can Establish You as a Thought Leader in Healthcare

In the healthcare industry, it’s essential to maintain trust as an organization—with your…

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What To Look For in a PR Firm

Dating all the way back to the late 1800s, brands have been utilizing public relations (PR) as…

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