A great strategy is more
than just a buzzword.
Who
Your focus isn’t on the inch in front of you as you drive, you look to the whole road ahead – that point of view is what we bring as partners in your passenger seat. We are strategic marketing experts through and through, focused on what’s next and what happens even after that. Our team has the know-how to integrate and engage all sides of the house to develop a multi-tactic strategy that works. We’ll make sure you’re never behind and always ahead.
What
Building a roadmap to ensure a strategic marketing approach is undertaken, ensuring tactics are executed with a holistic viewpoint and long-term purpose in mind, and delivering a return on your objectives.
Using various methods such as electronic surveys, in-person interviews, focus groups and stakeholder meetings to learn directly from target audiences.
Using available market data to analyze and identify trends and patterns useful to your business and decision-making.
Knowing your target audience(s) at the individual level to allow for the appropriate tailoring of marketing campaigns and communications.
Reaching people with platform-specific content through the mediums they trust, prefer and use most frequently.
Outlining cost outlays and setting return on investment (ROI) targets to allow for proper strategy development and prioritization of work.
Setting key performance indicators (KPIs) to ensure your tactics match the desired outcomes.
Our Strategy process
Where
A good strategy actualizes everywhere: how we take research and turn it into a new brand; in the digital campaigns that complement your media buys; and in your web presence that ties earned stories back to consumer action.
Our strategic marketing work starts by understanding you through research and astute measurement, it continues with deploying the “what,” and it sticks the landing by placing the work where it belongs – for you and your audiences.
When
When do you need to call us for strategy development?
Before you may think, and after a new tide changes priorities or external influences.
Good strategies form at the intersection of an organization’s intent to “stick to the plan” and their flexibility to adapt to the inevitable moving parts. Ideally, you should want to reevaluate and develop a business strategy annually, with regular monitoring and reviews at the pass of each quarter.
Why
We meant it when we said “strategy” is more than just a buzzword. The value that thinking ahead brings is measurable in how your tactics perform and your audiences engage. It’s why we believe in an informed, research-backed approach that solves for the things people are already looking for just as much as it keeps you on track. A good strategy puts you on an aligned path and keeps you accountable with goals, KPIs and key objectives. With a defined and definite plan of attack, your organization and team have the same tunnel vision toward success.
