Ophthalmology Associates of Western New York first came to us in 2020 in need of a website redesign. During our redesign, we identified a number of improvements that we would then implement on the new site to modernize the site, improve user experience, and elevate their brand.
As a premier eye care facility, it was important for Ophthalmology Associates to have a strong online presence not only in the neighborhood they serve, but throughout Western New York. Because a large part of their total site traffic comes from organic search engines such as Google, we immediately knew that ongoing SEO would have the largest impact on the visibility of their business and indirectly, their profitability.
In addition to dedicating time to monthly SEO optimizations, we developed a paid search campaign around their 4 key services which would immediately bring in leads as well as complement our SEO efforts by improving click-through-rates and the volume of site traffic.
Ophthalmology Associates now receives dozens of monthly leads and has seen a steady increase in keyword rankings over the past couple of years — as a result improving their discoverability online and increasing the opportunity for new client appointment requests.