Ophthalmology Associates of Western New York first approached us in 2020 with a website redesign need. During our redesign, we identified several improvements to modernize the site, improve user experience, and elevate its brand.
As a premier eye care facility, Ophthalmology Associates needed a strong online presence not only in the neighborhood they serve but throughout Western New York. Because a large part of their total site traffic comes from organic search engines such as Google, we immediately knew that ongoing SEO would have the largest impact on their business’s visibility and, indirectly, profitability.
In addition to dedicating time to monthly SEO optimizations, we developed a paid search campaign around their 4 key services. This campaign would immediately bring in leads and complement our SEO efforts by improving click-through rates and the volume of site traffic.
Ophthalmology Associates now receives dozens of monthly leads and has seen a steady increase in keyword rankings over the past couple of years, improving its discoverability online and increasing the opportunity for new client appointment requests.
