Organization Development by Mike Cardus.
Mike Cardus is an organization development professional and leadership coach who has supported companies of all sizes across five continents and has received various accolades within his industry. Cardus is a published author and the creator of programs that put his expansive expertise into a physical, tangible form to support his clients.
Cardus uses his vast knowledge base and vibrant personality—something we refer to as “The Mikeness”—to create his unique perspective on Organizational Development. His new brand and messaging strategy are a direct reflection of Mike’s professional perspective.
Research, rethink, and refine.
The business previously operated under the name “Create-Learning,” which was unclear to prospective business partners and did not support SEO and digital marketing efforts. Based on our competitive research and interviews with Mike’s clients, we changed the name of the business, creating a more competitive positioning for his marketing. The new name also emphasizes that this is Organization Development according to Mike. You’re buying his personality and expertise, not something repurposed from a book.
Brightening it up.
Bold colors and typography set the visual tone for Mike’s new messaging. Modern and confident, Mike is ready to help organizations perform better and achieve results.
The devil is in the details.
Mike Cardus offers custom, strategic solutions to his clients. The business cards and stationary package we put together reflect the high-end, detailed attention he gives to his business partners.
Focusing on achievement.
Our priority was to elevate this site above the average marketing site for leadership coaches. Its design focuses on Mike’s impressive outcomes, partnerships, and content library.
The results.
Our work drove heightened awareness and interest in Mike’s work and supported his ability to communicate his program’s value to current and future clients.
Services are the focus.
Focusing on Mike’s core offerings to offer clarity and boost SEO.
Building lead generation.
Improved the quality and quantity of leads generated by the site using CTAs that make users consider their needs.
Content is king.
We ported all of Mike’s content and helped organize his impressive library of self-published resources.
Personal touches matter.
A brand as personal as this one wouldn’t feel right without custom photography. We spent the day with Mike and his clients to capture “The Mikeness” in action.
SOLVED Cards: A Solution-Focused Coaching Process
Mike is many things. A coach. A consultant. An entrepreneur. And now with the launch of SOLVED Cards, he is also a product developer. Through his work with individuals and organizations, Mike realized the need and opportunity to provide problem-solving tools that extend beyond in-person sessions.
The product in action.
Guided by Mike’s expertise in the coaching process, we developed the tangible materials for learning by an individual, in pairs for peer-to-peer training, and in group settings for team building.
A deck of SOLVED Cards includes 24 individual prompts to take you through various scenarios you’ll encounter in the workplace, which follow along with each stage of the S-O-L-V-E-D acronym. The package also includes a comprehensive instruction manual, “Contact Mike” cards, and blank cards for note-taking. The design and aesthetic follow his brand’s vibrant color palette and great attention was given to sourcing the highest quality card stock and packaging.
E-commerce as a strategy.
A product isn’t a product unless you can buy it online, right? We agreed – so that’s exactly what we did. Now, through the e-commerce platform our development team built on MikeCardus.com, Mike can market and distribute his SOLVED Cards and other products across the globe.
