Inspired by the Vaudeville era of friendly hospitality and playful entertainment, Jazzboline opened their doors in Amherst to bring inventive family-style flair to a packed culinary scene.
We developed messaging for the restaurant’s launch, including a series of print ads that paired gathering-inspired headlines with sumptuous imagery of entrées and cocktails, elements of which were pulled for additional launch materials.
![Jazzboline Illustrated Brand Element](/_gatsby/image/21edba77b5550a69da2b90376fd66d82/f561584bd2250dc609be7bac554a3214/Jazzboline_3-1.jpg?u=https%3A%2F%2Finternal.19ideas.com%2Fapp%2Fuploads%2F2021%2F04%2FJazzboline_3-1.jpg&a=w%3D750%26h%3D400%26fm%3Djpg%26q%3D75&cd=355747d6e6a0ee19f1d2d18bf738a213)
![Jazzboline Brand Element](/_gatsby/image/00814ace2b51f5a6b1e1cf8d0c6125e4/e412025303fc2f2506449c4fd6d7915b/Jazzboline_1-1.jpg?u=https%3A%2F%2Finternal.19ideas.com%2Fapp%2Fuploads%2F2021%2F04%2FJazzboline_1-1.jpg&a=w%3D750%26h%3D850%26fm%3Djpg%26q%3D75&cd=27a581bee544be91b3e2645e4fb75e66)
In tandem, we developed a website for hopeful diners to experience Jazzboline’s unique atmosphere and deep historical roots. Photography, scrolling background illustrations and inviting copy work together to bring the site to life, while mobile-responsiveness and search optimization ensure users can navigate the site and easily make their reservations through Open Table on every device. This mobile-responsive, search-optimized site resulted in 522 reservation button clicks in June 2019 alone.
![Jazzboline Brand Element](/_gatsby/image/47e03073ab1658d29b0c4b13734182fa/e412025303fc2f2506449c4fd6d7915b/Jazzboline_5-1.jpg?u=https%3A%2F%2Finternal.19ideas.com%2Fapp%2Fuploads%2F2021%2F04%2FJazzboline_5-1.jpg&a=w%3D750%26h%3D850%26fm%3Djpg%26q%3D75&cd=1c4d16f0ad68b7fbd81935210c83eeae)
![Jazzboline Website Menu](/_gatsby/image/493de817867e25453a95346ebee804a9/f561584bd2250dc609be7bac554a3214/Jazzboline_6-1.jpg?u=https%3A%2F%2Finternal.19ideas.com%2Fapp%2Fuploads%2F2021%2F04%2FJazzboline_6-1.jpg&a=w%3D750%26h%3D400%26fm%3Djpg%26q%3D75&cd=325db98b11911afa826bf8e9e8f54ade)
![Jazzboline Brand Element](/_gatsby/image/db839cdbd48bd88e626528152957929a/e412025303fc2f2506449c4fd6d7915b/Jazzboline_4-1.jpg?u=https%3A%2F%2Finternal.19ideas.com%2Fapp%2Fuploads%2F2021%2F04%2FJazzboline_4-1.jpg&a=w%3D750%26h%3D850%26fm%3Djpg%26q%3D75&cd=527c40dbfb42cdd685d5ea3540e836ed)