Clean water is one of the most important resources on our planet. SAMCO Technologies brings together a team of chemical, civil, environmental, electrical and mechanical engineers who deliver custom, concept-to-completion solutions for wastewater and process purification to companies around the world.
Connecting and converting.
The leadership at SAMCO identified a specific need: to stay competitive against industry giants like General Electric. To do this, SAMCO needed to increase the number of leads from its website, a critical development tool for its business.
Focusing on conversion.
Our solution focused on improving the site’s conversion funnels with a responsive user interface to create an ideal experience – on any device. We also introduced SAMCO’s Learning Center on the new site. The Learning Center is a valuable tool as it provides invaluable information on complex offerings to engineers and buyers alike. As a feature on the site, this increases the number of leads collected while helping position SAMCO as a thought leader in their industry. In exchange for their contact information and job title, users can gain access to information about the value of filtration technology.
With such a complex product base, users often need additional information or clarification. The site makes it easy for anyone to ask detailed questions about SAMCO ’s intricate offerings by placing a prominent Contact callout on every page.
Providing the whole picture.
High-level decision-makers, such as purchasing agents, engineers, and decision-making executives, are all equally likely to visit the site. To ensure each target audience is accounted for, product information on samcotech.com is now organized by industry, solutions, and technologies. Project briefs for completed systems are then cross-referenced in each category to give users as complete an understanding of SAMCO’s work as possible. Better information. Better experience.