Independent Health is an insurance provider that puts a huge emphasis on maintaining its award-winning customer service and always keeping its members first. It was time to let everyone know that, too. The insurer needed a space to explain how the its community could make the most out of its health plans. The solution: A dedicated online resource aptly titled “Simple Ways To Save.”
Health education front and center.
Simple Ways To Save lives in the My Health section of independenthealth.com and is a key piece of Independent Health’s member education strategy. The page uses a strong user interface design to simplify complicated healthcare information. Consumers can quickly view straightforward information about their benefits.
Teamwork makes the dream work.
Distilling complicated information into short, organized action items required real-time collaboration between marketing staff, user interface designers, illustrators, and programmers.
A fresh outlook.
The illustration on the “Simple Ways To Save” page is a departure from the traditional branding look for Independent Health. The illustrations imbue texture, visual interest, and an authentic feeling to the page, with subtle animations offering additional flourish. The illustration’s colorways were selected from the company’s secondary color palette, tying it all back to the brand.
