Buffalo Niagara Medical Campus

Building a voice for a neighborhood under construction

Organizing an ecosystem of ideas and resources

Buffalo Niagara Medical Campus is many things to many people; entrepreneurs, community members, medical professionals, patients and students are all part of the expansive ecosystem. With this growth, BNMC needed a refreshed website and front-facing resource that could illustrate exactly what the Medical Campus means – and provides – to everyone. The new speaks to all members of the community and can now provide central access for everyone who interacts with the Medical Campus.

Designed with a goal in mind

In addition to making sure all the right information was included, we updated the look and feel of the site to match the forward thinking and energy of the work that happens on the Medical Campus. The site uses typography to visually reinforce BNMC initiatives and more clearly communicate the goals of the organization to its audience. Colorful text treatments were then used to add increased depth to the clean, minimalist design style.

Including the local community

While the reach of BNMC may be far and wide, the local community is always considered and included in the future and growth of the neighborhood. The new site is a source for neighbors just as much as urban planners and investors around the world. It includes information about construction updates, parking and commuter information, public events and local news in an effort to create a bridge between the existing neighborhood and the bright future BNMC is creating – with no signs of slowing down.

Proven impact

What’s happening at the Medical Campus is getting global attention. A measure of success was creating a simple, yet effective, communication platform that could cater to all interactions.

Mission accomplished. Whether you’re a visitor looking for a parking spot or a world-class medical professional seeking information or looking to connect, the new site is now the resource that speaks to any and all of those needs.


Mike Cardus

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Hodgson Russ

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