Data-Driven Social Media Checklist

Created by our digital marketing team, our checklist is an efficient means of outlining your data-driven social media strategy. We’ve created this interactive checklist to help you step up your social media game by understanding what’s working and what’s not. Download it, print it, consider it – or just use the checklist to delegate responsibilities to your team.

This checklist covers all the steps needed to create a social media strategy that leverages data, including:

• Audience research and buyer personas
• Benchmarking with example goals/metrics
• Selecting analytics software
• Installing social platform pixels
• Conversion tracking

Your social media presence doesn’t live in a vacuum; instead, it should be part of an overall business strategy that uses the power of data to consistently improve performance.