Digital Marketing Specialist (Part-Time/Contractor)

The Digital Marketing Specialist will:

• Research, plan, develop, implement and manage digital marketing, organic search (SEO), paid search (SEM/PPC), email, display, and paid social media strategies, programs and campaigns for 19 Ideas and its clients.
• Provide and present strategic guidance to clients and internal teams to ensure campaigns and projects meet objectives and brand guidelines.
• Collaborate internally to create optimized landing pages and websites, and digital ads.
• Work with all internal departments on the successful implementation of ad campaigns, websites and landing pages projects for assigned clients.
• Prepare digital marketing plans, proposals, reports and presentation materials for clients, as well as contribute to or lead the presentation of these deliverables.
• Proficiently use analytics tools; assess and modify strategies to achieve goals (ROI and KPIs); and measure and report on the performance of assigned digital marketing campaigns for 19 Ideas and its clients.
• Utilize a strong analytical ability to evaluate data and end-to-end customer experiences across multiple channels and customer touch points; and document these insights into reports and use them to inform recommendations.
• Offer new ideas and concepts to the 19 Ideas team and participate in creative ideation sessions, as needed.
• Collaborate across internal departments to help guide creative strategy for digital campaigns and project deliverables, as needed.
• Be able to provide meaningful insight on industry, market, cultural and social trends. Gather and organize client and competitive information, as needed. Evaluate emerging technologies.
• Be knowledgeable and up-to-date on the latest trends and best practices in social media, online marketing, tracking and measurement.
• Assist with winning new business, including participating in pitches and contributing to proposals as needed, as well as cultivating and strengthening existing portfolio of accounts.
• Collaborate with team members to ensure that the proposed digital marketing campaigns, strategies and concepts are executed within client-specified timeframes and budgets.
• Attend and contribute to planning, strategy, and status meetings, both internal and client-facing.
• Interface with third-party vendors on behalf of 19 Ideas and its clients, as needed.
• Foster and maintain a positive and healthy working relationship with team members and clients.
• Liaise, communicate and manage effectively between employees and company leadership, including staying up to date on emails, instant messaging platforms, and project management software.
• Serve as a resource for scoping and defining digital marketing work.
• Work to priorities and deadlines established by the project management team, as well as meeting hours caps; communicating when deadlines are in jeopardy or allotted hours may go over budget.

• At least three 2-5 years’ experience in a digital marketing role. Preference will be given to candidates with advertising agency experience.
• Bachelor’s degree with a concentration in marketing or business is preferred.
• A proven track record in developing and executing successful organic and paid social media strategies as well as SEO/SEM, email, and/or display advertising campaigns. This includes analyzing and reporting with Agency Analytics and other ad serving and reporting tools, such as Google Ads, Microsoft Ads, and Meta Business Suite.
• A strong understanding and demonstrated use of top social media platforms including Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.
• Preference will be given to candidates with Google Analytics and Google Ads certifications, Facebook Blueprint certifications and/or HubSpot certifications.
• Knowledge of inbound marketing and marketing automation techniques is preferred.
• Able to work in and positively contribute to a collaborative environment.
• Effective management of simultaneous projects that vary in size and scope while meeting deadlines and staying on budget. Proof of workflow efficiency and process is requested.
• Proficient with project management and hours-tracking systems.
• Enthusiastic about innovation and creating new products.
• Great problem-solving abilities.
• Meticulous with a strong attention to detail.
• Reliable, dependable and takes pride in producing excellent, high-quality work.
• Flexible, stable under pressure, and adjusts well to change.
• Self-motivated and works well independently when needed.

• Physical requirements of the job are typical of an office environment.
• Working conditions of the job are typical of an office environment.