Digital Marketing Associate

The Digital Marketing Associate will:

• Research, develop, and implement digital marketing and paid social media strategies, programs, campaigns, and events designed to create and maintain a favorable public image for 19 Ideas and its clients.
• Provide and present strategic recommendations to clients and internal teams to ensure campaigns and projects meet objectives and brand guidelines.
• Collaborate with the Creative and Communication departments to inform creative strategy for digital campaigns and project deliverables.
• Execute web, SEO/SEM, email, social media, and display advertising campaigns for 19 Ideas and its clients.
• Proficiently use analytics tools, measure and report performance of all digital marketing campaigns for 19 Ideas and its clients, assess and modify strategies to achieve goals (ROI and KPIs).
• Apply strong analytical ability to evaluate end-to-end customer experiences across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Plan, execute, and measure experiments and conversion tests.
• Collaborate internally to create optimized landing pages and websites. Work with all internal departments on successfully implementing digital marketing, social media, web, and mobile app development projects.
• Help guide and evaluate social media, SEO/SEM copy for websites, digital ads, digital marketing proposals, presentations, and strategy documents.
• Stay on top of industry, market, cultural, and social trends in consideration of 19 Ideas and its clients.
• Gather and organize client and competitive information as needed.
• Remain knowledgeable and up-to-date on the latest trends and best practices in social media, online marketing, tracking, and measurement.
• Assist with new business development activities for 19 Ideas, including tactical recommendations for RFP/RFQ responses and proposals.
• Collaborate with internal stakeholders to inform the 19 Ideas’ marketing strategy.
• Interface with third-party vendors on behalf of 19 Ideas and its clients, where needed.
• Offer new ideas and concepts to the 19 Ideas team and participate in creative ideation sessions as needed.
• Assist in planning, developing, and implementing appropriate and forward-thinking digital strategies and campaigns for 19 Ideas and its clients.
• Collaborate with team members to ensure that proposed digital marketing campaigns, strategies, and concepts are executed within client-specified timeframes and budgets.
• Contribute to weekly workflow updates, both internally and client-facing, as well as attend internal status meetings and discuss project progress.
• Actively participate and make meaningful contributions in client meetings, strategy discussions, and company meetings.
• Prepare plans, reports, and presentations for clients; lead meetings and presentations.
• Foster a good work relationship with clients.
• Assist with winning new business, including participating in pitches, contributing to proposals as needed, and cultivating and strengthening existing portfolio of accounts.
• Foster and maintain a positive and healthy working relationship with 19 Ideas team members and clients through direct and indirect contact.
• Liaise, communicate, and manage effectively between employees and company leadership, including staying on top of emails and other internal communication and project management channels.
• Utilize and update project management tools and software daily.
• Serve as a resource for scoping and defining digital marketing work.
• Work with project management team to determine and establish deadlines and prioritization of development work and meet deadlines and hours caps.

• At least two (2) years experience in a digital marketing role. Preference will be given to candidates with advertising agency experience.
• Bachelor’s degree with a concentration in marketing or business is preferred.
• A proven track record in developing and executing successful organic and paid social media strategies and SEO/SEM, email, and/or display advertising campaigns. This includes analyzing and reporting with Google Analytics, other self-serve platforms, and reporting tools.
• A strong understanding and demonstrated use of top social media platforms, including Facebook, Instagram, LinkedIn, Twitter and TikTok.
• Preference will be given to candidates with Google Analytics and AdWords Certifications, Hootsuite Social Media Marketing Certifications, HubSpot Certifications and/or Facebook Blueprint Certifications.
• Knowledge of inbound marketing and marketing automation techniques is preferred.
• Able to work in and positively contribute to a collaborative environment.
• Effective management of simultaneous projects that vary in size and scope while meeting deadlines and staying on budget. Proof of workflow efficiency and process is requested.
• Proficient with project management and hours-tracking systems.
• Enthusiastic about innovation and creating new products.
• Great problem-solving abilities.
• Meticulous with strong attention to detail.
• Reliable, dependable and takes pride in producing excellent, high-quality work.
• Flexible, stable under pressure, and adjusts well to change.
• Self-motivated and works well independently when needed.

• Physical requirements of the job are typical of an office environment.
• Working conditions of the job are typical of an office environment.