Content Strategist

The Content Strategist will:

• Serve as copywriter for specific 19 Ideas clients and internal agency promotional work. Key responsibilities will include writing brand, sales and educational materials; digital advertising copy; print collateral pieces; website copy; campaign concepting; and video scripts.
• Lead content strategy and contribute to information architecture decisions for websites and lead the copywriting and copyediting portion of website projects.
• Support the Creative Director with the development, review and guidance of concepts, creative and brand strategies, and client presentations.
• Lead the creation of brand story language development for branding projects of all sizes, finding a voice and personality for brands that supports strategic client goals.
• Participate in the production of video projects including concept and script writing and working with crews to create dynamic video content for social, website and paid content placements.
• Communicate directly with project management and the creative project team during all phases of a project, including content outlines, revisions and feedback, and supplementary recommendations to further the work.
• Review, structure, and organize content to ensure clarity, coherence, and strategic alignment across all relevant projects for 19 Ideas clients and our agency.
• Carry out error-free copy and proofreading, using industry-standard proofing styles.
• Provide copy and communications that are cohesive to clients’ brand and tone guides, as well as work with the larger team to maintain consistency throughout each project.
• Maintain responsibility and thought leadership throughout the creative writing process, as well as remain prepared for discussions and process explanations.
• Present creative work, reasoning and best-practice communication strategies to the creative director, and clients, when available.
• Positively and efficiently adapt feedback into revision work, while keeping all changes organized and easily understood.
• Stay atop industry, market, cultural and field trends to implement within creative work.

• A minimum of 7-10 years of proven writing experience in an advertising or marketing role. Agency experience is strongly preferred.
• Bachelor’s degree with a concentration in marketing or communications is preferred but not required. English and journalism degrees are encouraged to apply.
• Must have a portfolio of published work for review to be submitted, including three (3) writing samples across a variety of clients and mediums such as traditional and digital advertising, websites, social media, and blogs.
• Experience with digital and social media, video scripting, SEO, advertising, marketing, and website writing and content structure development is preferred.
• Understand the importance of consistency in brand and voice, adhering to brand and tone standards and following brand style guidelines.
• Strong editing and proofreading skills, along with a solid knowledge of proper punctuation, spelling, and grammar, with proven cases of exceptional attention to detail.
• Have a keen sense for “visual” copywriting, as it relates to character counts and size parameters for all design work.
• Strong command of the English language, including expert understanding of at least one industry-standard style guide; most recent AP preferred.
• Demonstrate effective management of simultaneous projects that vary in size and scope in a fast-paced, collaborative team environment while meeting deadlines and staying on budget.
• Proficient in Microsoft Office Suite, as well as project management and hour-tracking databases.

• Physical requirements of the job are typical of an office environment.
• Working conditions of the job are typical of an office environment.