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A trip to Boston for the American Public Gardens Association’s (APGA) annual conference.
Rebranding the Botanical Gardens: APGA 2024

By Amber Rampino, Creative Director In June 2024, I traveled to Boston, MA, to attend the…

integrated in integral
The Importance of an Integrated Marketing Campaign

In an age of relentless competition and fleeting consumer attention spans, businesses must…

up your tiktok game
Six Ways To Master the TikTok Game in 2024

TikTok is a business powerhouse that can benefit from connecting with a diverse and engaged…

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Organic vs. Paid Social Media Marketing

Differences Between Paid and Organic Social Media In the ever-evolving digital marketing…

digital marketing know how
A Strategic Approach to Digital Marketing

A digital marketing campaign was developed for Hospice & Palliative Care of Buffalo,…

sem best practices in 2024
SEM Best Practices in 2024

An Important Year for Search Engine Marketing Search engine marketing (SEM) has seen…

How a Brand Strategist Elevates Your Business
How a Brand Strategist Elevates Your Business

At 19 Ideas, being a brand strategist means more than having a deep understanding of branding…

pay per click
How a Local Marketing Agency Runs Effective Pay Per Click Campaigns

What is PPC (Pay-Per-Click) Advertising Pay-per-click advertising is a type of digital…

universal analytics is gone
Why Did Google Switch From Universal Analytics to GA4?

In 2023, Google sunset its Universal Analytics platform once and for all. This turned the page…

When Does Managing Your Own Social Media Make Sense?
When Does Managing Your Own Social Media Make Sense?

Social media is no longer optional. Managing it successfully is a reality for business owners…

video
Effective YouTube Advertising in 2024

Video continues to be the top-performing content form in 2023. Today, everyone is prioritizing…

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A Blog Strategy Can Grow Your Business

The depth of content an organization has on its website or blog contributes positively to its…

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