Get tweeting, snapping, liking and messaging – it’s Social Media Day! Mashable first launched the celebration in 2010 as a way to recognize social media’s impact on global communication.
To celebrate the #SocialMediaDay, we’ve rounded up our 5 favorite tips to improve engagement on social media. With two thirds of all Americans actively using social media, it’s important for businesses to establish a strong social presence. Here are our five simple tips to help you start boosting brand awareness and engagement on your page:
Make a Good First Impression
When users find your business page on social media, your goal is to spark their interest, gaining a page follow. One of the first things a visitor notices is the profile picture – this should be an image that fully represents your brand. The about section (usually under the profile picture), is typically what they see next. It sounds easy, but it’s important to have a simple and short, yet informative description of your company.
Quantity vs. Quality
Stay active on your social channels. Consistent posts are important if you want users to revisit and stay loyal to your page. If you don’t have much content, you can repost or share relevant articles and industry news to encourage engagement on your page. Though the quantity of your posts is important, it’s essential to post high quality content. Make sure you are posting information that is valuable to your audience. The content should be engaging and shareable.
Keep it Short and Sweet
With the average attention span of about 3 seconds, users are constantly skimming through their social media feeds and breezing past posts. We recommend keeping in mind Twitter’s 140-character rule for all channels. Limit or be conscious of keeping posts on Instagram and Facebook short and easy to read.
Users are more likely to read a post that takes a couple seconds of their time than one that takes a minute. Think critically about the content in your post and only include what’s necessary. If you have a lengthy message to share, give users the option to visit your site to read more. With short attention spans and an overwhelming amount of content, users are less likely to dedicate the amount of time needed to read a long post.
Post Pictures and Videos
If a picture is worth a thousand words, a video has to be worth a million, right? So use images and video to get your message across. Communicating visually is essential to your social media strategy. According to Hubspot, 65% of senior marketing executives believe that visual assets (photos, video, illustrations) are essential to how their brand story is communicated. Photos and video grab people’s attention and are processed faster than a written post.
Engage With Your Audience
Social media is a great tool for establishing your brand’s voice and connecting with your audience. Building relationships with your audience is a great way for them to establish a personal connection with your brand. This can be done by interacting with their posts by liking and commenting when user’s post about your brand.