Marketing and Communications Agency Fellow

Department: Communications

Job Title: Marketing and Communications Agency Fellow

Reports To: Communications Director

Job Purpose:

19 Ideas and Say Yes Buffalo have partnered to launch an exciting fellowship initiative. The program provides an immersive, hands-on experience for a Say Yes Buffalo scholar, who will spend a full year learning the different facets of a marketing agency. The position connects with all departments within 19 Ideas and reports to the Communications Director. This individual will learn about, and assist in, marketing and communications projects for 19 Ideas and its clients, and will culminate in an end-of-year presentation to the staff.

Essential Functions

The Marketing and Communications Agency Fellow will:

Marketing and Communications

  • Complete marketing courses and achieve certifications for industry-standard platform and measurement tools.
  • Participate in strategy development for social, paid search, and search engine optimization (SEO).
    Assist with SEO audits and recommendations.
  • Acquire skills in data reporting, literacy, and analysis.
  • Learn social media strategy, content development and scheduling, and calendar management.
  • Assist with and develop coverage and impact reports connected to social media, public relations and influencer marketing.
  • Build and maintain earned media and influencer target lists.
  • Draft public-facing materials such as press releases, media advisories, and short-form content (e.g., blogs).
  • Observe and participate in agency primary research projects to aid in brand or plan development exercises.
  • Conduct cross-industry secondary research that informs strategic direction and plan development for client and agency work.
  • Develop content and copy across print and online platforms, targeting internal and external audiences. Assist in review and assessment for website performance.
  • Assist with new business development activities for 19 Ideas, including proposal writing and Request for Proposal (RFP) responses.
  • Assist with content strategy for agency social media channels.
  • All other duties as assigned.

Account and Project Management

  • Schedule and attend internal, client, and prospective client meetings.
  • Assist in day-to-day tasks and administrative duties, acquiring foundational agency skills such as scheduling and attending meetings, taking detailed meeting notes, time tracking, forecasting and billing, file management, managing content library.
  • Become proficient in the use of the agency project management software.
  • Assist with the development of creative briefs for internal and client project work.
  • Interface with all internal teams and functions to help further projects along – inclusive of strategy, PR, digital, project management, copy, design, web development, and software development.
  • Participate in team brainstorm sessions.
  • Assist in managing development and production of internal agency newsletter
  • Assist in onboarding process for new client and project work.
  • Interface with and manage third party vendors on behalf of 19 Ideas and its clients, where appropriate.
  • Meet weekly with a mentor to review progress, ask questions, and discuss feedback
  • Attend networking events, if available and as directed.
  • Conduct informational interviews with other industry leaders.
  • Participate in professional development opportunities such as conferences, webinars, and other events.
  • Additional duties as assigned.

Education, Experience and Work Requirements:

  • Enrolled in college full-time and in good academic standing – must be at least a rising Sophomore. Recent college graduates may also apply.
  • Must have an interest in advertising, branding, public relations, web design, or related career path.
  • Demonstrate comfort with multiple simultaneous projects and teams that vary in size and scope in a fast-paced, collaborative, team environment while meeting deadlines and staying on budget.
  • Proficient with Microsoft Office Suite, as well as project management and hours-tracking databases.
  • Ability to participate in-person and remotely, as needed.
  • Ability to work with individuals external to the organization, including clients, as directed.
  • Ability to work with individuals internal to the organization, including all departments to leverage resources and ensure that activities are complementary and focused on the customer.
  • Ability to operate a mobile phone, computer, printer, copier, audio/visual equipment, and other office equipment.
  • Ability to climb, stoop, kneel, crouch, crawl, reach, sit, stand, walk, push, pull, lift, grasp, talk, hear, and perform repetitive motions.

Knowledge, Skills and Abilities:

  • Attention to detail and sharp problem-solving skills are critical for this position.
  • Dependability, resourcefulness, and ability to meet hard deadlines.
  • Work with purpose, and help communicate this company motto to clients, partners, and other stakeholders.
  • Passion for your work and your career, and a demonstrated commitment to quality.
  • Enthusiasm for innovation and creating new products, and a willingness to learn.
  • Strong self-discipline with the ability and desire to work with a team and/or independently on multiple tasks across multiple projects.
  • Personable and customer-service oriented at all times.
  • Stable under pressure, reacts well to change and stays positive.
  • Excellent organization and written/verbal communication skills.
  • Participate on company teams and committees as appropriate to ensure integration of activities.
  • Must have a positive attitude and good work ethic.

Physical Requirements / Working Conditions:

  • Physical requirements of the job are typical of an office environment.
  • Working conditions of the job are typical of an office environment.

To apply, please visit Say Yes Buffalo’s application form.

Apply Here

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