Brand Manager

Department: Communications

Reports To: Communications Director

Job Purpose: This position plays a critical role in supporting development of integrated marketing and communications campaigns that solve business challenges and drive results for 19 Ideas and its clients. This individual will be a champion for our clients’ brands and is responsible for ensuring that all work – from conception to completion – is executed and reported with precision. The Brand Manager will serve as day-to-day client contact and will work closely with the Senior Brand Strategist and company directors by providing project feedback and analysis to help inform future decision-making.

Essential Functions

The Brand Manager will:

  • Support development of customized, integrated client marketing and communications strategies to achieve a client’s desired outcomes and business goals.
  • Review and approve retainer- and project-based work.
  • Work across all agency departments to ensure viability, consistency and accuracy for work executions.
  • Enforce and monitor key performance indicators (KPIs) that connect to clients’ success.
  • Lead and ensure timely campaign execution and reporting.
  • Manage and contribute to client proposal development for new and existing business, working closely with Senior Brand Strategist and/or company leadership for reviews and approvals.
  • Regularly meet and lead discussions with clients and internal project teams.
  • Interface with clients for strategy meetings, calls, and planning and reporting sessions.
  • Analyze and monitor competitive landscape and industry trends to help determine forward-looking marketing and communications strategy for our clients.
  • Continuously monitor industry trends and competitive services and products in the marketplace.
  • Develop and manage content development across marketing and communications functions, such as media materials, digital media and print collateral.
  • Ensure team adherence to budgets and timelines for all client and agency projects.
  • Organize product launches and promotional events, as needed.
  • Coordinate with Senior Brand Strategist for updates on client account status, forecasting, challenges and opportunities.
  • Regularly communicate progress of initiatives to clients and internal stakeholders (e.g., Senior Brand Strategist, Communications Director).
  • Serve as primary contact for internal client project team for facilitating a campaign’s successful movement from concept to completion.
  • Serve as primary contact for internal client project team to ensure client objectives are consistently met, and issues are swiftly addressed.
  • Execute strategic imperatives, plan and metrics approved by Senior Brand Strategist and Communications Director.
  • Lead coordination with vendors and distributors, as needed.
  • All other duties as assigned.

Qualifications

  • Minimum 3 to 5 years of experience in brand management, client/account service, or serving within a marketing and communications role.
  • Proven experience within the marketing and communications field, as well as and holistic marketing strategy development.
  • Bachelor’s degree with a concentration in marketing, communications, or directly related field is preferred.
  • Strong comfort with multi-tasking, managing budgets, and understanding project timelines.
  • Experience with problem solving and issues management.
  • Excellent written and verbal skills.
  • Strong attention to detail.
  • Strong research and analytical skills.
  • Ability to integrate digital thinking with traditional media and other communications channels – a true 360-degree strategist.
  • A balance of art and science, with the ability to think creatively and support with measurement and insights.
  • Knowledge of, and interest to continually learn, industry best practices.
  • Customer service experience to handle clients and customers from different industries and backgrounds.
  • Passion for marketing and communications strategy, a love for collaboration, an ingrained curiosity to learn, and an aptitude to multitask, execute, and problem solve.
  • Proficient with Microsoft Office Suite.

Physical Requirements / Work Conditions

  • Physical requirements of the job are typical of an office environment.
  • Working conditions of the job are typical of an office environment.

Apply Now

Elbow grease has its benefits.

  • Competitive salary with bonus potential
  • Health insurance & wellness programs
  • 401(k) with company match
  • Responsible (unlimited) PTO
  • Flexible/remote work policies
  • Company holidays & Holiday Shutdown
  • Professional development opportunities
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32C Essex Street
Buffalo, NY 14213

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