Inbound Solutions From Inbound Pros
The premise behind inbound marketing is simple. It’s about knowing your audience and giving them what they need. Easy right? Well, potentially. But you need a strategy, the right tools and the right team of pros to help you along the way. Check out our Intro to Inbound e-book to get you familiar with the concept and the approaches we take when developing strategies for our clients.
From curating content such as eBooks, blogs, videos and infographics – to creating lead nurturing emails, writing persuasive calls-to-action, and more – our inbound team knows how to help you generate more leads, turn those leads into customers and turn customers into advocates.
Your certified HubSpot partner.
As a certified HubSpot Partner Agency, we bring the expertise needed to understand and harness the power of HubSpot. We help you create inbound marketing strategies based on real business goals. In essence, we become an extension of your marketing team, sharing goals, sharing visions. Using inbound marketing, we help turn strangers into customers and promoters of your business.
Inbound marketing is all about providing your target audience with free premium content. In order to attract more leads and earn their trust, you have to provide something that is useful and helpful to them. Quite frankly, something they will love. By establishing informed buyer personas and catering to their specific needs and pain points, your marketing becomes relevant and helpful, not intrusive. Content comes in various forms, like blogs, photos, infographics, webinars, podcasts, white papers, presentations, e-books, etc., and it is through these materials that you’re able to be found, incite curiosity and begin the nurturing journey.
You’ve piqued the curiosity of a prospective client with an awesome piece of content. This is where the HubSpot tool takes over. Through the use of simple – yet very customizable – forms built into your website, you’re able to initiate a ͞transaction.͟It’s an unassuming process. To receive your content, a prospect or customer simply provides you something very valuable: information. Often just a name and email address does the trick. The customer receives what they want – but so do you. With that simple form conversion, you add a contact to your database and can now track how that user engages with your website and content. This allows you to provide a more personalized approach to your sales process with them.
Good content? Check. Interested leads? Check. Now what? Well, more HubSpot technology and more help from your HubSpot partner: us. Blending art with sophisticated science, we’re able to follow the performance of your leads and guide them through the purchasing funnel. Monitoring behavior, adjusting content, creating automated workflows, and working with your sales teams are steps taken in an effort to ensure that you’re meeting the exact needs of your prospects. If you’re prepared to help, not sell, you’ll be well on your way to closing more deals.
Segment your customers from your prospects to upsell, retain, and delight. Turn customers into excited advocates and promoters by continuing to deliver value post purchase. Upsell and encourage customer referrals from your happiest customers, or help unhappy customers turn the situation around by giving them the content and help they need to experience the value they paid for. With marketing automation, tailoring your content and campaigns to increase referrals, upsells, and loyalty is not only possible, it’s easy!
Visit Our Resource Center
We’ve developed various resources and guides to help with your marketing needs.
You can download them today in our resource center.
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- Market Research
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- QA and User Testing
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