The 89th Oscars: An Open Letter to Marketers Who Love Big Logos

Dear Esteemed and Beloved Marketing Colleagues,

For ages, we’ve debated the question should I make my logo bigger? It’s not always necessary. See last night’s Academy Awards ceremony for example.

Last night’s infamous flub isn’t the fault of Warren Beatty, Faye Dunaway or PricewaterhouseCoopers. Arguably, the buck stops with the decision maker responsible for approving the Oscars logo – which appeared, larger than the words “Best Picture.”

Poor Warren never stood a chance. He was handed the wrong card. But his outlook could have improved if the document was more clearly designed.

Lesson learned? Not every design can be award-winning. But a poor design can (temporarily) cost someone an award.

A Designer Trying to Help Your Customers

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