As a profession, public relations can sometimes be difficult to explain. Thankfully, Game of Thrones (GoT) can shed a little light on the matter. To get a better idea, take a look at some common PR focuses as if they were GoT characters.
Advertorial – Lord Varys
Varys, on the outside, looks like a standup guy and is willing to help out in any way he can. He is reliable, trusting and informative – as long as you pay him. Sound familiar? An advertorial will get your exact message across because you write it. It looks like an article, reads like an article and – for all intents and purposes – is an article. However, the downside is that you (or your client) have to pay for it.
Perfectly Crafted Pitch – Tyrion Lannister
If you’ve ever had the satisfaction of crafting a perfectly tailored pitch for a reporter, you’ll see where I’m going with this. Tyrion is short, charismatic and rich with information to get the attention of his listeners. As with Tyrion, your pitches should follow suit. A pitch should be short, sweet and concise to entice a reporter into learning more. Pitch like Tyrion.
Media Lists – Bran Stark
Bran Stark is the epitome of a media list. Upfront, he is interesting and deep, but keeping on top of his updates requires extreme attention to detail. Seriously. In the end, both Bran and media lists will be something great – but not before hours of work.
Press Release – Jon Snow
Press releases and Jon Snow go hand-and-hand. The two are strong, adaptable and uniquely able to attract attention. Today, press releases are more modern thanks to video, photos and hyperlinks. The same can be said about Jon as Lord Commander. To successfully defend the Northern Wall, he added unconventional tactics to his usual arsenal. Sure, it got him killed. But at least he was noticed.