Studying each generation and how they interact provides a sense of what major events have shaped the attitudes, lifestyles, and opportunities of each group. The people that make up each generation are individuals—part of a cross-generational network in the home, workplace, and world. You are always much better off starting a conversation than you are making assumptions.
For marketers, understanding these generations means the ability to better connect their brands to audiences. Here’s a quick overview of the generations that make up today’s primary consumer populace: