The Power of Purple - 19 IDEAS

We took a look into the future..

And still ended up ahead.

As it happens but once a year, Pantone has announced their annual Color of the Year that will help support – and inform – all the trends to come for 2018.

Meant to harness the complexities of power, exploration and a lightness of what’s “still to come,” Ultra Violet 18-3838 stands for all things forward-thinking. We couldn’t agree more.


This past year, 19 IDEAS rebranded, and using the same tools of thought around the power of purple, we chose our hue to mirror all sentiments innovative. With a richer base of aubergine and flecks of highlighting colors to stand out, we were inspired by those same things that Pantone saw in this year’s choice – we hope, maybe, that we helped inspire them, too.

Read more about how our rebrand was shaped by selective shades and bigger ideas.

– 19 IDEAS