TGIF – A Battle of GIFs: PR Practitioner vs. Reporter
In our first-ever Buffalebrity guest GIF Battle, our President and Partner Katie Krawczyk goes toe-to-toe with The Buffalo News Staff Reporter and Discount Diva Samantha Christmann in a battle that epitomizes the ever-complicated relationship between PR practitioners and reporters.
Let the battle begin.
Working hard on the big story.
Pitching what you think is a big story.
Reporters are extremely busy.
Follow-up is the key to success.
Ducking and running to avoid another follow up.
Crisis Mode: When your client can’t stay on message when talking with a reporter.
Reporters can be tough to catch. They’re always busy.
When you think you pitch a great story but the reporter tells you no and politely asks you to stop calling.
A little sweet talk goes a long way.
The coverage finally lands, and it’s better than expected.